Project overview
Project overview
A feature in a personal branding app, giving the user a business branding capability by generating a logo. The logo should represent the business itself, and convey a feeling that’s similar to the core values of the business.
A feature in a personal branding app, giving the user a business branding capability by generating a logo. The logo should represent the business itself, and convey a feeling that’s similar to the core values of the business.
A feature in a personal branding app, giving the user a business branding capability by generating a logo. The logo should represent the business itself, and convey a feeling that’s similar to the core values of the business.
A feature in a personal branding app, giving the user a business branding capability by generating a logo. The logo should represent the business itself, and convey a feeling that’s similar to the core values of the business.
Problem
Problem
Small business owners want to create a logo and are lacking an easy platform to create one without using a designer or a studio and wasting money and time.
Small business owners want to create a logo and are lacking an easy platform to create one without using a designer or a studio and wasting money and time.
Small business owners want to create a logo and are lacking an easy platform to create one without using a designer or a studio and wasting money and time.
Small business owners want to create a logo and are lacking an easy platform to create one without using a designer or a studio and wasting money and time.
Solution
Solution
Easy and intuitive platform to generate a logo.
Easy and intuitive platform to generate a logo.
Easy and intuitive platform to generate a logo.
Easy and intuitive platform to generate a logo.
Persona
Persona
The client
Jenna, age 26 lives in Chicago. Jewellery maker. Started her business a few months ago, and got stuck while trying to create a logo by herself. Jenna doesn’t have the resources to hire a graphic designer and she needs a logo to start selling and marketing her products. Without a logo she remains without a business identity. Jenna needs a quick and affordable solution to keep her going.
Jenna, age 26 lives in Chicago. Jewellery maker. Started her business a few months ago, and got stuck while trying to create a logo by herself. Jenna doesn’t have the resources to hire a graphic designer and she needs a logo to start selling and marketing her products. Without a logo she remains without a business identity. Jenna needs a quick and affordable solution to keep her going.
Wireframes
Wireframes
Step 1
Step 1
adding a logo sketch (if available), name and slogan.
adding a logo sketch (if available), name and slogan.
Step 2
Step 2
Selecting favorite styles of texts by clicking on cards.
Selecting favorite styles of texts by clicking on cards.
Step 3
Step 3
Selecting the specific industry for a better match of the final product, the category card expands to specific fields. This helps focus the user better than presenting dozens of fields.
Selecting the specific industry for a better match of the final product, the category card expands to specific fields. This helps focus the user better than presenting dozens of fields.
Step 4
Step 4
Defining the core values of the business to customize the final outcome. Each slider toggles between 2 poles on the same spectrum.
Defining the core values of the business to customize the final outcome. Each slider toggles between 2 poles on the same spectrum.
Step 5
Step 5
The final step is to help add color to the branded product by suggesting color palettes or adding exciting colors if the user’s brand has them.
The final step is to help add color to the branded product by suggesting color palettes or adding exciting colors if the user’s brand has them.
Visual Identity
Visual Identity
Aa
Aa
Inter
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Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
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Final design
Final design
