Michal Anna Rothman

UX/UI case study

My Baby

Everything a mom needs in one app

About the project

How old are you?

30-34

26-29

35+

How old is your baby?

6-9 Months

3-6 Months

Is your baby at home with you or in kindergarden?

With me

Kindergarden

Nanny

According to my survey, most moms track using

Phone’s notes app

38.5%

Missing a

dashboard

35.7%

Too complicated

14.3%

Other who are using an alternative app, report the following flaws

61.1%

I feel overwhelmed with the online information

83.3%

I am missing a reliable source of information regarding my baby

I targeted mothers with babies under a year old, and asked about the their tracking patterns.

Survey

Do you wish to keep track of your baby’s activity?

77.8%

Tracking my baby is important to me

100%

Tracking my baby is important to me when in other’s hands

77.8%

I track and record my baby’s activity

47.1%

I’m missing my babies needs on time

If you dont track, what is the reason?

Do you feel you have a good source of information regarding your baby’s activity?

27.3%

9.1%

Most of the time I forget to record

Other caregivers don’t cooperate and record

Don’t have the time

The Problem

Modern mothers want to record their baby’s activity and are too busy to find the time to do so. They are missing an easy app for that. Furthermore, the additional care givers of the baby lack the motivation and resources to do so. Lastly, mothers lack one reliable source for insights regarding their baby’s behavior and development.

The Solution

An app that rewards it’s users when entering data. The app will be easy and intuative to use, even for less tech-savvy users. The parents will have a dashboard analysing the baby’s daily, weekly and monthly data. Insights from a group of relaible advisers will apear according to the baby’s development.

Research

My Baby is the only app that new mothers will need. It allows them to easily track their baby’s activity and get real time insights in one easy dashboard.

My Role

Research

Style Guide

UI Design

Wireframe

User Flow

Persona: Dana Wizeman

GOALS

PAIN POINTS

AGE

EDUCATION

STATUS

LOCATION

AGE

EDUCATION

STATUS

LOCATION

Graduated

Married + 1

Tel Aviv

Keep track of his feeding, no more than 3 hours gap.
Keep track of his sleeping, not to let him get overtired.
Keep track of how I give him a new food to taste every day.
Keep record of when he reaches any milestone.
Be updated on the baby’s activity when he is being taken care of by grandparents or a babysitter.

Keep track of his feeding, no more than 3 hours gap.
Keep track of his sleeping, not to let him get overtired.
Keep track of how I give him a new food to taste every day.
Keep record of when he reaches any milestone.
Be updated on the baby’s activity when he is being taken care of by grandparents or a babysitter.

If I don’t notice the time Adam wakes up he stays awake for too long and gets overtired.
It’s hard to remember the time I started to feed Adam and when he cries I am not sure if he is hungry or tired.
I don’t remember to record every milestone Adam reaches, sometimes I write it on a piece of paper and other times on my iPhone “notes”, the rest of the time I forget to write the dates.
I don't have a reliable source to inform me of the milestones Adam needs to reach every month.
When I get a babysitter, I spend a lot of time explaining his schedule and feeding patterns.

If I don’t notice the time Adam wakes up he stays awake for too long and gets overtired.
It’s hard to remember the time I started to feed Adam and when he cries I am not sure if he is hungry or tired.
I don’t remember to record every milestone Adam reaches, sometimes I write it on a piece of paper and other times on my iPhone “notes”, the rest of the time I forget to write the dates.
I don't have a reliable source to inform me of the milestones Adam needs to reach every month.
When I get a babysitter, I spend a lot of time explaining his schedule and feeding patterns.

PERSONALITY

Caring

Sensetive

Stressed

Learning

Heads on

Fear

Recently, Adam was born, mangaging his time is not easy and I need an easy app to help keep track of his schedule

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User Flow